Fusion 92

Fusion92 is a full-service digital marketing agency offering creative content development, eCommerce optimization, data analytics, search engine optimization (“SEO”), and agency of record services.

Fusion92 is a full-service digital marketing agency offering creative content development, eCommerce optimization, data analytics, search engine optimization (“SEO”), and agency of record services. Throughout 2022, Fusion92 completed several add-on acquisitions to strengthen its capabilities across marketing disciplines.

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LCP’s investment in Fusion92 falls within its strategy of supporting leading tech-enabled business services within growing and fragmented markets. Fusion92’s M&A strategy has enabled it to improve its client offerings while consolidating market share.

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Add-on Investments

Add-on Acquisition 1: DP+

DP+ provided Fusion92 with greater campaign and attribution development capabilities as well as expertise in traditional advertising channels.

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Add-on Acquisition 2: Conversion Fanatics

Conversion Fanatics focuses on helping ecommerce businesses to optimize their websites for increased lead-to-sale conversions.

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Add-on Acquisition 3: Big Footprint

Big Footprint offered a full suite of services including paid search, SEO web development, web analytics consulting, and conversion rate optimization to both business-to-business and business-to-consumer brands in the US.

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Add-on Acquisition 4: Trak Data

TRAK Data, a software as a service (SaaS), artificial intelligence-driven and data modeling platform offering data driven customer lists leading to improved marketing outcomes.

Key Details

Year
2021
Strategy
Business Services
Status
Current
Add-on Investments
DP+, Conversion Fanatics, Big Footprint, Trak Data
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