919 Marketing

919 Marketing is a technology enabled marketing and public relations agency focused on the US franchise and cause marketing industries.

919 Marketing isa full-service digital marketing and public relations firm serving franchises, cause-driven organizations, and other businesses. Since LCP’s initial investment, 919 Marketing has completed three strategic add-on acquisitions, strengthening its marketing analytics, lead generation, and public relations capabilities.

With strong tailwinds in the digital marketing and franchise services sectors, LCP’s investment in 919 Marketing aligns with its strategy of backing leading business service providers in growing secular market segments.

Add-on Investments

Add-on Acquisition 1: Ceralytics

Ceralytics was a leading provider of digital marketing analytics, powered by AI. Ceralytics was acquired to power 919 Marketing’s “919 Insights” product, providing clients with powerful data to evaluate effectiveness of advertising spend.

Add-on Acquisition 2: NetSearch

NetSearch provided lead generation, web development, and UX services for franchisors and franchisees. 919 Marketing acquired NetSearch to further expand its digital services offerings.

Add-on Acquisition 3: Fish Consulting

Fish Consulting provided public relations services to franchise and other national business clients. 919 Marketing acquired Fish Consulting to further expand its franchise service offerings.

Key Details

Year
2020
Strategy
Business Services
Status
Current
Add-on Investments
Ceralytics, NetSearch, Fish Consulting
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